AI receptionist for real estate agents
Missed sign calls are missed listings. Here's which AI can answer your phone 24/7 for less than a live answering service, what each one costs, and how to set it up without annoying a single client.
Published Oct 27, 2026 · Prices and features from each vendor's own pages · Scores from our ranking rubric (desk research, not hands-on tested)
Side-by-side
| Smith.ai AI Receptionist | Rosie | Structurely (21X) | |
|---|---|---|---|
| Best for | After-hours and overflow calls with a human backup | Lots of calls at a low monthly price, English and Spanish | Working new online leads by text, email and phone |
| Price | Free (25 calls/mo, $3/call after); Pro $150/mo (75 calls) | From $49/mo (250 min); Scale $149/mo (1,000 min, calendar booking) | No public price; platform fee + usage (voice from $0.07/min) |
| Billed by | Call (month-to-month, 30 days' notice) | Minute (7-day free trial, annual option) | Platform fee plus usage |
| Booking | Books on Calendly | Texts booking links; calendar booking on Scale ($149) | Qualifies leads and books appointments |
| Human handoff | Live North America-based receptionist | Warm and live transfers on Scale | Hands qualified leads to you or your team |
| Overall score | 80/100 (rank #32) | 78/100 (rank #41) | 79/100 (rank #35) |
| Speed-to-lead rank | #1 of 12 | #3 of 12 | #2 of 12 |
Prices checked: Smith.ai Oct 26, 2026, Rosie Oct 26, 2026, Structurely Oct 14, 2026. Vendors change plans; confirm before you buy. Builders can also make their own voice agent with ElevenLabs (Free; Starter $6/mo), but that takes setup time most solo agents don't have.
How to choose
- Fewer than about 25 calls a month after hours? Smith.ai's free plan covers that; extra calls are $3 each.
- Many short calls, or Spanish-speaking callers? Rosie bills by the minute and answers in English and Spanish. Pick Scale ($149) if you want it to book on your calendar or transfer hot calls.
- Need a real person for tricky calls? Smith.ai can pass a call to a live receptionist; Rosie's Scale plan adds warm and live transfers to you.
- Your problem is web leads, not phone calls? Zillow, portal and website leads need fast texts and emails, which is what Structurely (21X) is built for. See all speed-to-lead tools.
- Running a team? Route qualified callers to the right agent with booking links per agent (for example Calendly routing forms).
Set it up in an afternoon
- Write the script first. Paste the prompt below into ChatGPT or Claude, edit the result, then paste it into your receptionist's instructions.
- Add your facts. Office hours, service area, brokerage name and license number, and a booking link. Leave out list prices and commission terms so the AI can't quote stale numbers.
- Test it with five calls: a sign call, a showing request, a "what's my home worth" seller, a past client and a vendor. Fix anything it gets wrong.
- Forward only after-hours and overflow first. Move your main line over once a week of summaries looks right.
- Log every lead. Send call summaries to your CRM or email so nothing sits in a voicemail box.
Once a caller becomes a lead, this follow-up prompt builds the next week of touches:
Have the AI say the call may be recorded (California generally requires everyone's consent), and follow TCPA and A2P 10DLC rules for automated texts and calls. AI can mishear details, so check summaries before acting. This is general information, not legal advice.
FAQ
Can AI replace a live answering service for a real estate agent?
For most after-hours and overflow calls, yes: an AI receptionist can answer 24/7, ask your qualifying questions, take a message or book a call, and text you a summary. Keep a human path for offers, escrow deadlines and upset clients. Smith.ai can hand calls to a live North America-based receptionist, and Rosie adds warm and live transfers on its Scale plan.
How much does an AI receptionist cost for a realtor?
Smith.ai AI Receptionist has a free plan for 25 calls a month ($3 per extra call) and a Pro plan at $150 a month for 75 calls. Rosie starts at $49 a month for 250 minutes; calendar booking and live transfers start on the $149 Scale plan (1,000 minutes). Structurely (now 21X) has no public price: a platform fee plus usage. Prices change, so check each vendor before you buy.
Smith.ai or Rosie: which should I try first?
If you get a modest number of calls and want a free start plus a live-human fallback, try Smith.ai first. If you get many short calls, want English and Spanish, or prefer paying by the minute, try Rosie (7-day free trial). Test both with a few sign calls and showing requests before forwarding your main line.
Is Structurely an AI receptionist?
Not exactly. Structurely (now 21X) is an AI inside-sales agent: it texts, emails and calls new online leads, qualifies them and books appointments. It is built for working web leads, while Smith.ai and Rosie are built for answering inbound phone calls. Some teams use both.
Do I need consent to record calls or text leads with AI?
California generally requires everyone on a confidential call to agree before it is recorded, so have the AI say the call may be recorded. Automated texts and calls to leads must follow TCPA consent and A2P 10DLC registration rules. Follow your brokerage policy; this is general information, not legal advice.
See all ranked tools for lead follow-up & speed to lead → · More comparison guides →