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ChatGPT for real estate agents: 13 ready-to-paste prompts

One tested prompt for each everyday realtor job. Fill in the [brackets], paste it into ChatGPT (the free plan works), and review the draft before it goes to a client.

Updated Oct 25, 2026 · By Aaron Zapata, MBA, licensed CA broker (CA DRE #01356534) · Prompts are the same ones in our free Starter Stack

Short answer: ChatGPT is our #1 overall tool for agents (98/100). Set up custom instructions once (below), turn off model training for client work, then use the prompts on this page for listing copy, lead replies, video scripts, CMA summaries, transaction checklists and more. For a few jobs a specialist tool does more, and we name it next to each prompt.

Step 1: Set up ChatGPT once (5 minutes)

  1. Add custom instructions. On the web, go to Settings > Personalization, turn on customization and paste something like this into Custom Instructions (Free and Go allow up to 1,500 characters):
    I'm a real estate agent in [city/county, state] with [brokerage]. My clients are mostly [first-time buyers / move-up sellers / investors]. Write in a warm, plain, professional voice at an 8th-grade reading level. Use US spelling. Describe properties, never people (fair housing). Never invent property facts, numbers or school ratings; ask me if something is missing. Keep texts under 300 characters and emails under 150 words unless I ask for more.
  2. Protect client data. Turn off "Improve the model for everyone" in Settings > Data controls, and use placeholders instead of client names, phone numbers and emails. Full checklist: what agents should never paste into AI.
  3. Pick a plan.
    Free; Go $8/mo; Plus $20/mo ✓ Price verified Oct 25, 2026
    The free plan runs every prompt below; upgrade only if you hit limits.

Step 2: Copy a prompt for the job

Jump to: Listing descriptions & marketing copy · Lead follow-up & speed to lead · Social media & video · CMAs & market reports · Transaction coordination · Scheduling & showings · Client nurture & CRM · Contracts, e-sign & docs · Prospecting & lead data · Personal productivity & meetings · Build your own tools (vibe coding & automation) · Email newsletters & drip · Sales practice & role-play

Listing descriptions & marketing copy

Agents ask: “Write an MLS description that's fair-housing safe.”

You are a California listing copywriter. Write a 900-character MLS description and a 3-sentence social caption for: [address, beds/baths, sq ft, lot, upgrades, neighborhood amenities]. Describe the property, not the people. Avoid fair-housing problem words (no 'perfect for families', 'exclusive', 'walking distance to church'). Give 3 headline options.

Watch out: Fair housing: AI copy must avoid describing people, only describe the property.

ChatGPT is our top-ranked tool for this job. See all picks for listing descriptions & marketing copy →

Lead follow-up & speed to lead

Agents ask: “How do I respond to a Zillow lead in under 5 minutes, 24/7?”

Write a 5-touch, 7-day follow-up sequence (2 texts under 160 characters, 2 emails, 1 voicemail script) for a [buyer/seller] lead from [source] interested in [area/price]. The first text must invite a reply with one easy question. Include opt-out language in texts.

Watch out: TCPA / A2P 10DLC: automated texting and calling must follow consent and registration rules.

Top-ranked tool for this job: Structurely (now 21X) (79/100). See all picks for lead follow-up & speed to lead →

Social media & video

Agents ask: “Make 5 reels from one listing walkthrough.”

Turn this listing/market info into 5 Instagram Reel scripts (hook in 3 seconds, 30–45 seconds, on-screen text, CTA). Add my license # line: [DRE #].

Watch out: Fair housing: AI copy must avoid describing people, only describe the property.

Top-ranked tool for this job: Canva (93/100); ChatGPT ranks #2. See all picks for social media & video →

CMAs & market reports

Agents ask: “Branded CMA in 15 minutes.”

Here are comps [paste]. Summarize as a seller-friendly 1-page narrative: suggested price range with reasoning, market speed (DOM, list-to-sale), and 3 talking points. Flag any comp that looks like an outlier.

Top-ranked tool for this job: Grok Bot (96/100). See all picks for cmas & market reports →

Transaction coordination

Agents ask: “Track deadlines and checklists from contract to close.”

From this accepted contract summary [paste dates], build a contract-to-close timeline with every contingency/deadline, who's responsible, and reminder dates 2 days before each.

Top-ranked tool for this job: Dotloop (86/100). See all picks for transaction coordination →

Scheduling & showings

Agents ask: “Let buyers self-book consults.”

Write the Calendly event descriptions and intake questions for: buyer consult (30 min), listing appointment (60 min), and quick callback (15 min).

Top-ranked tool for this job: ShowingTime+ (89/100). See all picks for scheduling & showings →

Client nurture & CRM

Agents ask: “Keep my sphere warm automatically.”

Create a 12-month past-client nurture plan: monthly touch type, message theme and a sample text for each month. Keep it non-salesy.

Top-ranked tool for this job: Homebot (90/100). See all picks for client nurture & crm →

Contracts, e-sign & docs

Agents ask: “E-sign + forms.”

Summarize this HOA/disclosure document for my buyer in plain English: key costs, restrictions, pending litigation or assessments, and questions to ask. Note: I'll review it; this is not legal advice.

Watch out: AI drafts, a licensee reviews. Nothing here is legal advice.

Top-ranked tool for this job: Docusign (91/100). See all picks for contracts, e-sign & docs →

Prospecting & lead data

Agents ask: “Expireds/FSBO lists with phone numbers.”

Write a respectful expired-listing call opener and a 3-question discovery script, plus a follow-up text. Assume DNC scrubbing is done.

Watch out: TCPA / A2P 10DLC: automated texting and calling must follow consent and registration rules; scrub against DNC lists.

Top-ranked tool for this job: ZipISA (79/100). See all picks for prospecting & lead data →

Personal productivity & meetings

Agents ask: “Notes from client calls.”

From this Fathom call summary [paste], write the client recap email, CRM note, and my 3 to-dos with due dates.

Top-ranked tool for this job: Grok Bot (96/100); ChatGPT ranks #2. See all picks for personal productivity & meetings →

Build your own tools (vibe coding & automation)

Agents ask: “Build a listing microsite or mortgage calculator without code.”

Build a single-page mortgage + closing-cost estimator for California buyers with my branding [colors/logo], a lead form (name, email, phone, price range) that posts to [webhook], and a disclaimer that estimates aren't loan offers.

Top-ranked tool for this job: Grok Bot (96/100). See all picks for build your own tools (vibe coding & automation) →

Email newsletters & drip

Agents ask: “Send a monthly market newsletter to my sphere.”

Write this month's sphere newsletter for [area]: a 2-line personal intro, a 3-bullet market update from these stats [paste median price, DOM, inventory], one homeowner tip, one local event, and a soft CTA ("Curious what your home is worth? Reply to this email."). Give 5 subject lines under 45 characters. Footer: my name, brokerage, DRE # [DRE #], mailing address, and an unsubscribe line.

Watch out: CAN-SPAM: every marketing email needs a working unsubscribe link, your physical mailing address, and an honest subject line and sender name.

Top-ranked tool for this job: Grok Bot (96/100). See all picks for email newsletters & drip →

Sales practice & role-play

Agents ask: “Practice a listing presentation before the real appointment.”

Act as a skeptical but fair homeowner interviewing listing agents. Scenario: [listing presentation / buyer consult / expired / FSBO / price pushback]. My goal is: [win a signed listing at a supported price / book a follow-up]. Push back once on price, once on commission or timing, and once with a competitor comparison. Stay in character, let me answer out loud or in text, then stop and score me 1-5 on discovery questions, price support with comps, objection handling and a clear next step. Give me the exact words for my weakest moment and let me retry it. Use only fictional client details.

Watch out: Practice with fictional scenarios only. Do not paste real client names, phone numbers, emails, addresses tied to a person, financial details or a client's bottom line into an AI role-play tool.

Top-ranked tool for this job: Revii AI (89/100). See all picks for sales practice & role-play →

Tips that make ChatGPT drafts better

FAQ

Is ChatGPT free for real estate agents?

Yes. ChatGPT has a free plan that handles every prompt on this page. Paid plans are Go $8/mo; Plus $20/mo (checked Oct 25, 2026); they add higher limits and more tools. Start free and upgrade only if you hit limits.

What is the best ChatGPT prompt for listing descriptions?

Give it the facts (beds, baths, square feet, lot, upgrades, nearby amenities), ask for a character-limited MLS description plus a social caption and headline options, and tell it to describe the property, not the people. Our listing prompt below does exactly that.

Can ChatGPT write fair housing compliant listings?

It can draft safer copy if you tell it to describe the property, not the people, and avoid phrases like "perfect for families". It is not a compliance check: you are responsible for every word, so read the draft against fair housing rules and your MLS policies before publishing.

Should I paste client information into ChatGPT?

Keep Social Security numbers, bank, loan and wire details, ID documents and other sensitive data out. Use placeholders for names and contact info, and turn off model training in Settings > Data controls. See our AI client privacy guide for the full checklist.

ChatGPT or Claude for real estate?

Both are excellent. ChatGPT is #1 overall (98/100) and Claude is #3 (94/100) in our rankings. Every prompt here works in either one. Our ChatGPT vs Claude guide compares them on listing copy.

ChatGPT vs Claude for listing descriptions → · Free AI tools for agents → · More guides →