ZipISA vs REDX vs PropStream
Three different ways to find your next listing: an AI assistant that works your ZIP for you, a daily list of motivated sellers with a dialer, or a nationwide property database you filter yourself. Here's which one fits how you actually prospect.
Published Oct 22, 2026 · Prices from each vendor's own pricing page · Scores from our ranking rubric
Side-by-side
| ZipISA | REDX | PropStream | |
|---|---|---|---|
| What it is | AI inside-sales agent (ISA) for your ZIP | Motivated-seller lead lists + power dialer | Nationwide property and owner database |
| Starting price | Starter from $69/mo; Pro from $149/mo; 3-day free setup | $60/mo per lead type; Core $199/mo; Connect $299/mo; Pro $349/mo | Essentials $99/mo ($81/mo billed annually); Pro $199/mo |
| Who does the outreach | The AI emails, follows up and books calls; you take the call | You call (single- or multi-line dialer on Connect/Pro) | You (export lists to mail, call or door knock) |
| Lead types | Homeowners showing seller-intent signals in your ZIP | Expired, FSBO, FRBO, pre-foreclosure, neighborhood (GeoLeads) | Filters such as equity, absentee owner, pre-foreclosure |
| Territory | Max 3 agents per ZIP; later agents pay $10/mo more | Your MLS and any US neighborhood | Nationwide |
| Best for | Agents who won't cold call | Daily phone prospectors | List builders, mailers and investor-friendly agents |
| Overall score | 79/100 (rank #34) | 77/100 (rank #41) | 71/100 (rank #52) |
| Prospecting rank | #1 of 4 | #2 of 4 | #4 of 4 |
Sources: ZipISA pricing ↗ and REDX pricing ↗ checked Oct 22, 2026; PropStream pricing ↗ checked Oct 20, 2026. Vendors change plans; confirm before you sign.
How to choose
- Be honest about the phone. If you won't block out regular calling sessions, a dialer bundle is wasted money. Start with one $60 REDX lead type, or try ZipISA's AI outreach instead.
- Want listings this month? Expireds and FSBOs are already trying to sell. REDX's Expired Leads is the classic starting point.
- Farming one neighborhood? ZipISA works a single ZIP with a cap of 3 agents, and REDX GeoLeads gives homeowner contacts for any neighborhood.
- Building mailers or investor lists? PropStream's filters (equity, absentee owners, pre-foreclosure) are built for that.
- Plan the follow-up before you buy leads. Put every lead in your CRM with a follow-up plan. See our CRM comparison.
Stay compliant
Scrub every number against the National Do Not Call Registry and your internal DNC list, follow TCPA rules for autodialed calls and texts, register business texting (A2P 10DLC), and follow CAN-SPAM for automated email. If an AI tool contacts homeowners for you, check your brokerage's rules and any state AI-disclosure rules before you turn it on. This is general information, not legal advice.
Free expired-listing script prompt
Paste this into ChatGPT or Claude before your first call session:
FAQ
What is the best prospecting tool for a real estate agent who wants more listings?
It depends on how you like to prospect. If you will pick up the phone, REDX gives you expired, FSBO, FRBO, pre-foreclosure and neighborhood leads with phone numbers and a power dialer. If you would rather not cold call, ZipISA is an AI inside-sales agent that emails likely sellers in your ZIP and books calls. If you want to build your own lists (equity, absentee owners), PropStream has nationwide property and owner data.
How much does REDX cost?
REDX lists each lead type (Expired, FSBO, FRBO, Pre-Foreclosure or GeoLeads) at $60 a month. Bundles are Core at $199 a month (all five lead types), Connect at $299 a month (adds Ad Builder and a single-line power dialer) and Pro at $349 a month (multi-line dialer). Extra users are $75 a month ($99 on Pro). Annual billing is cheaper.
How much does ZipISA cost?
ZipISA lists Starter from $69 a month and Pro from $149 a month for the first agent in a ZIP. Each ZIP is capped at 3 agents and each later agent pays $10 a month more. Every subscription starts with a 3-day free setup; once billing starts, the first month is non-refundable.
How much does PropStream cost?
PropStream Essentials is $99 a month, or $81 a month billed annually ($972 a year). Pro is $199 a month. Skip tracing and marketing extras can add cost, so check what your plan includes.
Is it legal to call or text expired and FSBO leads?
Often yes, but rules apply. Scrub numbers against the National Do Not Call Registry and your own internal DNC list, follow TCPA rules for autodialed or prerecorded calls and texts, register texting through A2P 10DLC, and follow your brokerage policy. Automated email outreach must follow CAN-SPAM. This is general information, not legal advice.
See all ranked tools for prospecting & lead data → · More comparison guides →